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WTF is a Digital Media Kit?!

Ever hear of a digital media kit? Neither did I. The team felt we needed to up our media presence and suggested we explore assembling a digital media kit. Essentially, this is a promotional reel featuring highlights of the book, me and the movie project. We hired a recently retired news anchor, along with a local TV news producer to develop the kit.

I saw the finished product today and it looks pretty slick. It's about two minutes long and showcases some of the accomplishments of the book, the tour and some media appearances I've made, along with a bit about the movie project thus far.

It will be interesting to see if this helps the PR folks land a few new media opportunities.

Stay tuned…

John

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